Versatility is definately the new buzz word of our generation. But when applied to fashion, it means so much more than meets the eye. In today’s day, when the brightest and best minds on the planet are toiling day and night looking for solutions for the environment problem, we in the fashion industry also take it upon ourselves to contribute constructively.
Fast fashion is the new mantra, but do you know how detrimental it can be for the ecology? The amount of waste generated from wear-and-throw trends is so mind-boggling and monumental that recyclers are hardly able to keep up with processing it or putting it to rest in a safe and non-hazard way.
Hence the idea takes birth: why not invest in sustainable clothing which is also VERSATILE? Sustainability is something everyone today understands. It is defined as an avoidance of the depletion of natural resources in order to maintain an ecological balance. Sustainability also means meeting our own needs without compromising the ability of future generations to meet theirs. But sustainability is not just environmentalism. Embedded in the very concept of sustainability we also find concerns for social equity and economic development; of using only what we need,
Our concept of versatility takes sustainability goals a step further: many ways of wearing and styling a single garment. Take our shararas and ghararas, for instance. Constructed using the highest quality, sustainably sourced cotton, they can be a main component of your core wardrobe. In a previous blog, you have read about what sets our Ghararas apart from others available in the market. But did you know that the same beautiful and comfortable article of clothing can be worn in a variety of different ways? For instance, our hundred kali skirts in solid colours pair beautifully with a smart crop top for a daytime look but wear it with a saree blouse or a bra-top in brocade and you have a stunning evening-wear outfit! Add a Gorgeous Kamdaani Dupatta and you’ve turned it into a lehenga that’s easy on the eyes and on the pocket.
One more great styling idea is to wear our gharara or shararas with a long kurta, which is the style of preference of most of our customers, but how about trying it with a tube top and a statement neckpiece? Our lowers are constructed in a way so as not to accentuate the hips in an unsightly manner, so you can go head and wear them with short tops that don’t cover your pelvic area without worry! Try the same tip with our tulip, harem and umbrella and our dhotis.
Our dresses too lend themselves to a variety of different styling techniques. Wear them as dresses sometimes, and other times style them as Kurtas, wearing them with lowers such as leggings or Straight Pants and a Dupatta.
The appropriate jewellery can be used to turn the simplest of tops into a party wear look in a manner of minutes, Merarang.com offers a huge range of such wearable pieces for all occasions.
While these ideas are very appealing to most, they are only practically possible with garments that are made of high-quality materials, with strong stitching and construction and are durable. For clothing that embodies all these qualities, look no further than Merarang.com: You Official Ethnic Partner.
